the trend line
Notes from Mike on scales, food, and the long haul. The boring truth, published weekly. Mike is very excited about it.
AI Fitness Coach vs. Personal Trainer: The Honest Math for Beginners
Real 2026 prices for personal trainers, online coaches, and AI coaching. What each one costs, what each one does for you, and which fits your first ninety days.
MacroFactor vs. MyFitnessPal: A Coach Referees the Tracker Fight (2026)
MacroFactor and MyFitnessPal compared honestly by a third party: 2026 prices, databases, adaptive vs. static targets, tone — and how either one plugs into Coach Mike.
MacroFactor vs. Coach Mike: Does a Beginner Need a Tracker or a Coach?
An honest comparison of MacroFactor and Coach Mike: 2026 prices, what each app actually does, who each one fits, and how to run both together through Apple Health.
MyFitnessPal vs. Coach Mike: Free Tracker or AI Coach for Beginners?
MyFitnessPal's free and premium tiers against an AI fitness coach: 2026 prices, what a logger does and doesn't do, and how to use MyFitnessPal as Mike's tracker.